Wolverhampton Business School

BA (Hons) Business and Marketing Management

BA (Hons) Part-time 6 years, Full-time 3 years

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. 

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This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. 

Award
BA (Hons)
Start date(s)
September 2024, January 2025
UCAS Code
NN15
Course specifications
View course spec
Course length
Part-time (6 years),Full-time (3 years)
Campus location
Wolverhampton City Campus
School
Wolverhampton Business School
UCAS points calculator
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Why choose this course?

97% of students felt like the benefited from learning opportunities

NSS, 2023

The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this three-year course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment.

Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.

The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.  

Our business and marketing course will:

  • provide you with the knowledge of the activities required to manage a business and ensure its longevity.
  • emphasise the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and human resource management. 
  • help you understand the various types of environment within which a business operates.
  • help you advance your ICT skills through the use of application software and digital technologies

You will also investigate issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and consider how changes in society may impact on the market for a product.

How is this course taught?

The content of the business management course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.

During this course, you will have the opportunity to:

  • advance your ICT skills through the use of application software and digital technologies. 
  • develop your own understanding of collective responsibilities as global citizens within local, nation and international communities through the diversity of topic areas covered.
  • pursue a one-year work placement, either in the UK or internationally.

In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.

You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. 

Accredited Chartered Institute of Marketing centre

As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing. 

Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Digital Marketing Management course. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.   

What's unique about this course?

  • 96% of students agreed that ‘Staff are good at explaining things. NSS Survey 2022
  • 92% of students agreed that Staff value students’ views and opinions about the course. NSS survey 2022
  • The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.

 

What happens on the course?

BA (Hons) Business and Marketing Management is a 3-year marketing course. Each year is comprised of two semesters and every semester contains two 30 credit modules. As we focus on employability, we aim to teach you the marketing skills which marketing employers are looking for in a marketing graduate. 

This undergraduate degree enhances your knowledge and experience in business and marketing across several core areas of study and development:

  • Basics of marketing
  • Marketing tools
  • Key marketing skills
  • Networking
  • Online personal branding
  • The IoD Student Mentoring Scheme
  • WLV Marketing Bootcamp

Basics of marketing

You start your marketing course learning the basics of marketing management. Similarly, in all other further modules you will explore key marketing and management theories and their application in order to solve real-time business issues, such as website development and design, search engine marketing (SEM), search engine optimisation (SEO), content marketing, consumer behaviour, green and ethical marketing, data analytics, management and leadership, and finally digital marketing.

Marketing tools

The marketing industry is heavily relying on marketing tools to make internal and external processes seamless. We have embedded some of these key marketing tools into our modules to prepare you for the industry, such as content management systems (CMS), search engine optimisation (SEO) tools, keyword analysis tools, email marketing tools, advertisement tools, social media management tools, marketing research tools, data analytics tools and search engine tools.

Key marketing skills

We are fully aware of marketing trends and expectations of marketing employers. According to the CMO survey and the Chartered Marketing Institute, marketing experts think that website optimisation, digital media and search, direct digital marketing to customers, data analytics, MarTech systems/platforms, online experimentations and/or A/B testing, customer relationship management (CRM) and user experience are some of the key marketing skills.

Networking

We have strong links with the industry and there are many businesses working with us. We also have some consultancy style modules where you get to work with real-time businesses as a marketing student to solve their real-time marketing issues. Moreover, we also invite marketing experts in our modules to talk about key marketing issues in the industry. These modules help you network with marketing experts. This networking brings a lot of opportunities for you in the form of jobs, work placements, and internships.

Online personal branding

In your final year you will develop your own online personal brand with the use of social media platforms. This part of the course helps you identify the industry route you want to take, your strengths and weaknesses, career opportunities, competition in the industry, development of your online presence and finally set your short-term and long-term objectives.

The IoD Student Mentoring Scheme

A fantastic opportunity for our final year marketing students to join a mentoring scheme connected to the IoD (Institute of Directors) to help you get ahead on the career ladder. You will be able to get advice and encouragement from a senior manager, director or chief executive.

WLV Marketing Bootcamp

WLV Marketing Bootcamp is a series of hour-long marketing events. We invite marketing experts from industry and academia to talk about contemporary issues in marketing. We also give opportunities to our marketing students to share their marketing experience and share the stage with experts. We also organise marketing workshops to provide hands-on training on different digital marketing tools.

Course Modules

Module: 4BU017
Credits: 30
Period: 1
Type: Core

The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module: 4MK012
Credits: 30
Period: 1
Type: Core

This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment.   Activities will provide students with the opportunity to understand the marketing concepts an organisation will need to use in order to compete in today's dynamic market place.  This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the sessions and through independent academic research.  

Module: 4BU015
Credits: 30
Period: 1
Type: Core

This module will introduce students to responsible business practices with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

Module: 4MK010
Credits: 30
Period: 1
Type: Core

Website Development and Design will examine the creation and management of a website, as well monitoring and measuring its performance. This includes measurement of digital marketing activities such as Search engine Optimisation (SEO), Keyword analysis, Marketing Mix, Competitor Analysis, developing a buyer persona, Social Media Integration, Email Marketing, Online Advertisements and Key performance indicators (KPIs). Students will gain practical experience of using the latest techniques for measuring and analysing digital performance.

Module: 5BU018
Credits: 30
Period: 2
Type: Core

This module explores the customer journey from prospect or enquiry to loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

Module: 5MK015
Credits: 30
Period: 2
Type: Core

Todays contemporary market spaces are highly competitive and turbulent. It is important that organisations are creative and adopt an innovative approach to marketing, in order to maximise their competitiveness and enhance their capabilities. This module develops an understanding as to what drives innovation and disruption across a range of industries, and the relationship between marketing and innovation. This module will develop your communication and practical skills to cultivate and implement marketing innovations, and develop capabilities. You will explore online and offline tools to support specific innovations

Module: 5MK016
Credits: 30
Period: 2
Type: Core

This module will provide the student with understanding market research methods and analysis of data and evaluation of information relevant to Marketing planning and financial decisions. It will provide the student with an understanding of the complexities of a Marketing plan and steps taken in developing a plan for a range of business organisations. The module will develop students understandings of the processes and methods used in pricing, monitoring, implementing, and controlling a Marketing plan.

Module: 5MG001
Credits: 30
Period: 2
Type: Core

The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

Module: 6MK012
Credits: 30
Period: 3
Type: Core

Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of traditional and digital marketing. A critical understanding of the strategic positioning of products and brands offline vs online. It will also assess the role of marketing from a strategic perspective.

Module: 6BU021
Credits: 30
Period: 3
Type: Core

The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

Module: 6MK014
Credits: 30
Period: 3
Type: Core

This module will examine the role of social media, search engine and freelance marketing in targeting and communications. The module will also examine the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. Students will gain exposure to digital marketing tools, and develop capabilities in Search Engine Optimisation (SEO), Keyword Research, Search Engine Marketing (SEM) and Content Marketing. Students on this module will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.

Module: 6BU020
Credits: 30
Period: 3
Type: Core

The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.

Additional Information

Everything you need to know about this course!

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:
 
Internships - You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study.  Full support in preparing and securing internships is provided through our dedicated support team.  
 
Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.  
 
Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements. 
 
Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.
 
Careers support and guidance - You will be able to gain an Employability Award.  Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.
 
Volunteering - You can gain valuable employability skills through volunteering.  Opportunities exist for you to work with voluntary organisations.
 
Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but ongoing support is available both during your studies and on graduation to help you make a success of your business start-up.
 
Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:
 
Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.
 
A friendly and supportive environment - We are known for the support we provide to our students.  Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.
 
Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside the classroom.
 
Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.
 
Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.
 
Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.
 

 

At the end of this course you, the student, will be able to:

  1. Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.   
  2. Interpret the interaction of business organisations with the changing external environment in which they operate.
  3. Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments. 
  4. Critically analyse marketing and business information from a range of national and international sources.
  5. Debate the ethical and moral dimensions of marketing management and business practices.

Location Mode Fee Year
Home Full-time £9250 per year 2022-23
Home Full-time £9250 per year 2023-24
Home Full-time £9250 per year 2023-24
Home Full-time £9250 per year 2024-25
Home Part-time £3120 per year# 2022-23
Home Part-time £4625 per year# 2023-24
Home Part-time £4625 per year# 2023-24
Home Part-time £4625 per year# 2024-25
International Full-time £13450 per year 2022-23
International Full-time £14450 per year 2023-24
International Full-time £14450 per year 2023-24
International Full-time £14950 per year 2024-25

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

# Undergraduate part-time fees for 50% rate of study

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit)

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.

 

Tuition Fees Loan (Home Fee Status):

Most students will be able to apply for a loans to pay for these subject to eligibility. To find out more information please refer to the government Student Finance website.

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.


Self-funding:

If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: See How to pay.

For more information please contact the Gateway.


Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund.

for help with course related costs however this cannot be used for fees or to cover general living costs.


Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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Lord Swraj Paul Building

Lord Swraj Paul Building

Named after our Chancellor, the Lord Swraj Paul Building offers six floors of purpose-built student space, and is our Business School’s impressive multi-million pound home.
Study spaces

Study spaces

You can access the computers and dedicated study spaces located on each level of the Lord Swraj Paul building from 8am to 9pm, Monday to Friday.
Specialist software

Specialist software

In the Lord Swraj Paul building, you’ll find our computer labs with specialist business simulation and management tools software.
Study spaces

Study spaces

We’re got plenty of study spaces around campus – so you can find the ideal place to suit your style, wherever – and whenever – you get your best ideas.
Libraries

Libraries

Our libraries offer helpful support and resources to aid your studies including: social learning and quiet study areas, bookable spaces, and 24/7 opening at key times in the year.

World Class Facilities

World Class Facilities

How We Compare

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