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CIM Certificate Professional/Digital Marketing
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.
This programme is run throughout the academic year and students can join at three different points to start selected modules.
Reister your interest:
-
CIM Certificate Professional Digital Marketing
CIM Diploma Professional/Digital Marketing
This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.
This programme is run throughout the academic year and students can join at three allocated different points to start selected modules.
Reister your interest:
- CIM Diploma Professional Digital Marketing
| Course Date | 8 September 2021 |
|---|---|
| Study Mode | Part-time | Wednesday Evening | 18.00-21.00 |
| Course Length | 1 Year |
| Campus Location | University Centre Telford (Southwater), Level 3, Southwater One,Telford, TF3 4JG, Map & Directions |
Additional Information
Certificate Modules (Level 4)
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Professional Marketing |
Professional Digital Marketing |
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Applied Marketing Module: 7MK023 Type: Core Applied Marketing is a 17-credit mandatory module which sits within the suite of Level 4 modules, part of the CIM Certificate in Professional Marketing. In this module, students will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Students will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Assessment is set and marked by the CIM: Multiple-Choice Question Examination (controlled assessment) 50% pass grade. |
Applied Marketing Module: 7MK023 Type: Core Applied Marketing is a 17-credit mandatory module which sits within the suite of Level 4 modules, part of the CIM Certificate in Professional Marketing. In this module, students will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Students will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness. Assessment is set and marked by the CIM: Multiple-Choice Question Examination (controlled assessment) 50% pass grade. |
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Planning Campaigns Module: 7MK024 Type: Core Planning Campaigns is a 17-credit mandatory module which sits within the suite of Level 4 modules, part of the CIM Certificate in Professional Marketing. This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organisation’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Assessment is set and marked by the CIM and is an Organisation based assignment. 50% pass grade. |
Planning Campaigns Module: 7MK024 Type: Core Planning Campaigns is a 17-credit mandatory module which sits within the suite of Level 4 modules, part of the CIM Certificate in Professional Marketing. This module gives students the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Students will learn the campaign planning process including how to analyse an organisation’s current position. Students will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Assessment is set and marked by the CIM and is an Organisation based assignment. 50% pass grade. |
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Customer Insights Module: 7MK025 Type: Core Customer Insights is a 17-credit elective module which sits within the suite of Level 4 modules part of the CIM Certificate in Professional Marketing. Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives students an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. Students will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience. Assessment is set and marked by the CIM, an organisation based assignment, 50% pass grade. |
Digital Marketing Techniques Module: 7MK029 Type: Core Digital Marketing Techniques is an elective module, offered as part of the Chartered Institute of Marketing's (CIM) Certificate in Professional Digital Marketing. The CIM design and develop the module, as well as set the assessments and mark the assignments. The module focuses on the evolving digital landscape, allowing students to develop the skills required to improve digital marketing performance. |
Diploma Modules (Level 6)
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Professional Marketing |
Professional Digital Marketing |
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Marketing and Digital Strategy Module: 7MK026 Type: Core Marketing & Digital Strategy is a 17-credit mandatory module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. |
Marketing and Digital Strategy Module: 7MK026 Type: Core Marketing & Digital Strategy is a 17-credit mandatory module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. |
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Innovation in Marketing Module: 7MK027 Type: Core Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. This module enables students to take a visionary approach and embed innovation to help their organisation deal with the challenges of a fast-moving marketplace. Students will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. Students will also be able to use internal and external marketing in supporting a specific innovation. Assessment is set and marked by the CIM with a 50% pass grade. |
Digital Optimisation Module: 7MK026 Type: Core This is a mandatory module, part of the Chartered Institute of Marketing's (CIM) diploma in professional digital marketing. The module is designed and developed by the CIM, as well as the assessment. Marking is completed by the CIM. |
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The Digital Customer Experience Module: 7MK028 Type: Core The Digital Customer Experience is a 17-credit elective module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. Customer behaviour has dramatically changed with the digital revolution. This module provides students with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing students to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure students provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation. Assessment is set and marked by the CIM with a 50% pass grade. |
Digital Customer Experience Module: 7MK028 Type: Core The Digital Customer Experience is a 17-credit elective module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. Customer behaviour has dramatically changed with the digital revolution. This module provides students with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing students to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure students provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation. Assessment is set and marked by the CIM with a 50% pass grade. |
Certificate Professional Marketing
The ability to
- Understand the function and fundamentals of marketing in some depth
- Know the many different ways of understanding and communicating with customers
- Understand your organisation's marketing environment
- Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.
Diploma Professional Marketing
The ability to
1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.
2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
Certificate Professional Marketing
Additional Course Costs
Student to pay £150 per assessment (x3) and £65 membership fee, payable directly to CIM.
Further information on these additional costs will be provided prior to the start of your studies
These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.
Diploma Professional Marketing
Additional Course Costs
Student to pay £190 per assessment (x3) and £65 membership fee, payable directly to CIM.
Further information on these additional costs will be provided prior to the start of your studies
These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.
Postgraduate Loyalty Discount:
You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.
The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.
There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.
The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.
Self-funded:
If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.
Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:
Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.
We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.
Financial Hardship:
Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.
Charitable Funding:
You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.
You can find more information on the University’s Funding, cost, fee and support pages.
CIM Certificate Professional Marketing/ Digital Marketing
This qualification is the equivalent to the first year of a foundation degree. This means you will need to meet at least one of the following criteria:
- Hold any general Bachelors or Masters degree
- Hold a CIM Introductory Certificate in Marketing
- Applications from those with equivalent experience or qualifications will also be considered
If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.
CIM Diploma Professional Marketing
The CIM Professional Certificate in Marketing
or
Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing
or
Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Certificate in Marketing.
If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.
If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.
CIM Certificate Professional Marketing
This qualifcation is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.
The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.
Typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations to work in marketing
- Existing marketers wanting to become more specialist with their knowledge
CIM Diploma Professional Marketing
This course is ideal for Marketers with operational , supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chatered Marketer status.
For Further information & to enrol
This describes in outline the courses offered by the University of Wolverhampton and partners at University Centre Telford. These, as well as other details, are correct at the time of going to print. However, courses and modules can be added or withdrawn without notice, particularly during the current coronavirus pandemic. Support offered and other details are subject to change, including the mode of delivery. For the most up-to-date information about the current situation and list of courses offered, as well as virtual events and campus tours, student case studies, and lots more useful information, please visit wlv.ac.uk